NACI: More Confusing Than Ever

Once again, we see mixed messaging on the vaccine roll out.

NACI: ‘Individuals who received a 1st dose of an mRNA vaccine should be offered the same mRNA product for their 2nd dose. If the same product is not available another mRNA vaccine is considered interchangeable and should be used to complete the series.”

US Centers for Disease Control and Prevention: ‘COVID-19 vaccines are not interchangeable. If you received a Pfizer-BioNTech or Moderna COVID-19 vaccine, you should get the same product for your second shot.”

NACI communications and announcements through this period have been a disaster, creating confusion and probably adding to vaccine hesitancy amongst Canadians.

Over decades of political involvement, I have seen some pretty dumb communications strategies by all parties, but, the NACI takes home the prize, hands down.

They need to either fire their PR and Comms people or simply shut up!

KEITH_BEARDSLEY

Keith is a former political staffer with over 50 years of active involvement in Canadian politics. He is a former Deputy Chief of Staff to a Prime Minister for Issues Management and he was a senior political advisor involved with political research, Question Period, political attack teams and election war rooms for over 20 years. A well-known political pundit, Keith has appeared many times on Canadian political panels.